Times Group’s Rajat Mittal starts experiential marketing firm - Experiential Koncepts
Mittal was Vice President and Business Head – Experiential Marketing at BCCL
Rajat Mittal, Vice President and Business Head – Experiential Marketing, Agency New Business & BCCL Group Company Business, has moved on and founded an Experiential Marketing firm called Experiential Koncepts.
He started his career with BCCL in 2005, then joined ENIL with their Events Division 360 Degrees.
Mittal was instrumental in starting Corporate International Events there and later moved to Times OOH division. He was one of the key members of the Delhi airport advertising team.
Experiential Koncepts is a boutique marketing firm providing engagement solutions to brands. The firm will work in unique spaces for brands like CSR, Creating Rural Sales Channel, Retail, Entertainment & Transit segments. The firm intends to work with the best tech and creative team members in the space of Artificial intelligence and augmented reality. The core objective of his firm is to not only create innovative solutions but also implement them and continue to improvise them on continuous basis.
