Former Yahoo Director of Monetisation Vishal Parekh has joined Reliance Retail as Vice-President.
“Parekh will handle the advertising business of Reliance Retail,” sources told exchange4media.
He was associated with Yahoo for over 15 years, and his last role was as Director of Monetisation
At Verizon, he was driving and overseeing revenues for India. Parekh was directly responsible for agency relationships and B2B marketing. He has driven consecutive growth across ad channels like Native, Video and Emerging channels like CTV, Audio and DOOH.
Parekh has also worked with media houses like Times of India, Dainik Bhaskar and Infomedia.