The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company
The company has said it will reduce the workforce of the former Yahoo For Business division by nearly 50% by the end of 2023; nearly 1,000 employees will be asked to go this week
Advertisers now have the chance to buy Scope3 green media products through the Yahoo SSP
It has teamed up with five new partners that include Alliant, AdPredictive, and Tealium
As per the partnership, Taboola will exclusively power native ads across the digital properties of Yahoo, which will offer its extensive scale and reach in return
The campaign has been jointly executed by Lemma and Yahoo
Sandra Lin comes on board as the new APAC Head of DSP Strategy; Kenneth Koh joins as Head of DSP SEA
Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters
Graham’s remit will include strengthening Yahoo native ad product capabilities to suit APAC’s marketing landscape
Sigaloff, VP, Head of Apac, talks about New Yahoo!, advertising trends in India, the challenges ahead and much more
The Marriott Media Network will provide travelers with relevant products and services during their travel journey
Prior to this, Parekh was associated with Yahoo for over 15 years
Parekh was associated with Yahoo for the last 15 years
While John McNerney will be Senior Director of Platforms for APAC, Dan Richardson will be Head of Data for APAC
Alicin Reidy-Williamson will report to CEO Jim Lanzone
Sigaloff was previously Vice-President of ANZ INSEA
We bring you a roundup of the news that made headlines this past week
Verizon retains a 10% stake in Yahoo
The company, however, assured users that their Yahoo accounts, e-mail, and search experiences will not be affected in any manner
Users can get the latest scores, commentary and news, play free fantasy with their friends and interact with a community of like-minded cricket fans,
As per Brand Finance’s annual ranking report, Facebook trails behind WeChat with elite AAA+ rating and scoring 77.0 out of 100
Verizon, which bought Yahoo in 2017, has cited "a steady decline in usage over the last several years" as the reason
Users of PhonePe can now catch all the live action while they transact, with live scores, real-time cricket news updates, and ball-by-ball commentary from Yahoo Cricket on ‘Switch Gully'
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months