“We expect Les Margulis to take RK Swamy Media Group to the next level”

Les Margulis has been roped in as President, RK Swamy Media Group/Media Direction. For Margulis, who was until recently running a media consultancy in New York, this is a homecoming move of sorts. Margulis was instrumental in setting up Media Direction in 1996. His previous experiences include 24 years at BBDO Media in New York, and working in markets such as Moscow and Ukraine.

RK Swamy’s Group CEO Shekhar Swamy’s brief to Margulis was simple – “move Media Direction to the next level, and make significant contributions to clients, both current and prospective”. In a conversation with exchange4media, Margulis stated that he was all geared to take things a notch up at RK Swamy Media Group.

Margulis would be based in Mumbai. His reason to come back to India was driven by the fact that India is the “most exciting country that is showing growth amid this worldwide recession”. He said, “The economy is at the beginning of creating great history, and I have always found myself engaged in such markets – whether it was Ukraine or Moscow. The economics of the ad business is the strongest in India right now.”

As for returning to the RK Swamy family, he observed, “My relationship with the company started many years back when I was involved with the founding of Media Direction 13 years ago. At that time, Media Direction was the start of the whole concept of media independents. The industry has continued to look at media as probably the most creative area in advertising. Even in conventional media, there are so many different ways of being creative, and there is so much to talk about in the entire rainbow of communication planning.”

“RK Swamy and Media Direction are very successful advertising brands. With the background that I have in developing countries, and my expertise in this domain, I am looking forward to this opportunity of taking the company to the next level – both from a creative and a revenue standpoint,” added Margulis.