Aparupa Sur roped in as Communications Operation Manager of IKEA India
Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi
Aparupa Sur has joined IKEA India as Communications Operation Manager.
Previously before joining IKEA, Sur was the Founder and Director at The Crazy Yogi which is an artisanal Coffee and Luxury Wellness brand.
Sur has 18 years of work experience in Marketing, Brand Management, Media Planning and Strategy development in Banking with key expertise across Brand Management, Product Marketing, New Product Development, Customer Engagement Programs, Consumer Insights, Market Research, Media Relations and Corporate Social Responsibility.
In all these years of her career, Sur has contributed to prominent organizations like Societe Generale, Kotak Mahindra Bank, ICICI Bank, EURO RSCG, and Confluence Communications.