IKEA India talks 'growing together' with customers in new TVC campaign
The ads went live across television, print, OOH, and social media on May 15
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IKEA India ropes in Elena Pogosova as Country Commercial Manager
She will be reporting to Susanne Pulverer, CEO & CSO, IKEA India
IKEA India appoints Susanne Pulverer as CEO & CSO
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
Aparupa Sur roped in as Communications Operation Manager of IKEA India
Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi
IKEA focuses on the changing phases of homes in new commercials
The campaign will run on TV in both Telangana and Mumbai markets on regional channels
IKEA India appoints Nivedeeta Moirangthem as Country Communications Manager
Moirangthem has been with IKEA for close to 20 years
IKEA announces launch of its shopping app in India
The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews
Home is the epicenter of everything we do, highlights IKEA's latest campaign
The campaign is launched across television, OOH and digital channels
Ikea's marketing expenses are always optimised and not extravagant: Amitabh Pande
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
IKEA to open its Navi Mumbai store on December 18
To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices
As marketers, we need to think like humans and not ‘consumers’: Amitabh Pande, IKEA India
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis
NEONS OOH Conference: How OOH has helped IKEA gain the right momentum: Anisha Agarwal
At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience