Casa Brands assigns PR mandate to Teamwork

Casa Brands, which operates in the laundry, organising and storage category under the brand Bonita, appointed Teamwork Communication Solutions as its communication consultant.

Teamwork Communication will be responsible for all media communication and PR strategies to establish brand Bonita.

Commenting on the development, Umang Srivastava, Joint Managing Director, Casa Brands India, said, “Bonita is not just about the new product range, with this we want to change the very way we look at organising and managing space and surroundings at our homes. This requires not only increasing brand visibility, but also sensitising customers about crucial changes they need to make in homes for better, safer and easier living. Teamwork, with its sound record on managing issues and building categories, comes as a natural choice for us and we believe this association will largely help in effective positioning of brand Bonita.”

On winning the business, Kamal Narayan, Director, Teamwork Communication, said, “We are devising a multi-pronged communication programme for Bonita, which involves everything – from customer education to positioning. Our initial focus will be on print media, both national and regional newspapers. Also, Bonita has added diversity to our portfolio, which accommodates domains ranging from technology to healthcare; retail brands to real estate; education to leisure & hospitality; fashion to social work; politics to religion.”

Bonita has launched its website, www.casabrands.in, with online shopping facility and is active in social networking portals. The website displays the company’s product range as well as various offers and discounts. The company emphasises on quality products, which are manufactured to meet international standard using machinery imported from Germany and other European nations to suit Indian consumers and their lifestyle.