MSL India appoints Shirley D’Costa as Digital Practice Lead, West
D’Costa will be responsible for driving the growth and adoption of the digital communication in the region
MSL, Publicis Groupe's strategic communications and engagement firm, has appointed Shirley D'Costa as its Digital Practice Lead for the western region.
D’Costa will be responsible for driving the growth and adoption of the digital communication in the region and will report to Tushar Bajaj, Senior Vice President, National Digital Head. She will also work with the teams in Mumbai and Pune to add value to their existing clientele and create additional opportunities for MSL Digital.
Talking about her new role, D’Costa said, "Build a good team, do great work, deliver on clients business; quite simply that's the agenda for me. There is a great level of foresight, and drive towards delivering on integrated business solutions, and it is the right time to be a part of the force. Growing a team that builds stronger brands through digital is what excites me, and I'm looking forward to doing that here."
DCosta has been in the industry for over a decade and has worked across creative agencies and digital startups. In the past, she was associated with 22feet Tribal Worldwide as Business Lead, Mumbai. DCosta was one of the first few employees there. She was eventually responsible for a team of 70, leading work on brands such as Axe, RedBull and L'Oreal Consumer Products
D’Costa will be responsible for driving the growth and adoption of the digital communication in the region and will report to Tushar Bajaj, Senior Vice President, National Digital Head. She will also work with the teams in Mumbai and Pune to add value to their existing clientele and create additional opportunities for MSL Digital.
Talking about her new role, D’Costa said, "Build a good team, do great work, deliver on clients business; quite simply that's the agenda for me. There is a great level of foresight, and drive towards delivering on integrated business solutions, and it is the right time to be a part of the force. Growing a team that builds stronger brands through digital is what excites me, and I'm looking forward to doing that here."
DCosta has been in the industry for over a decade and has worked across creative agencies and digital startups. In the past, she was associated with 22feet Tribal Worldwide as Business Lead, Mumbai. DCosta was one of the first few employees there. She was eventually responsible for a team of 70, leading work on brands such as Axe, RedBull and L'Oreal Consumer Products
