MSLGroup India expands growth strategy
The agency has unveiled its Mumbai office, besides intensifying focus on talent development, strategic communications consultancy and social media
MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in the country.
MSLGroup India is made up of three national agencies – Hanmer MSL, 20:20 MSL and 2020Social, as well as a specialty content and creative unit, MSLGroup Creative+.
To build upon MSLGroup India’s business, the firm has announced a series of expanded initiatives in line with its updated three-year (2013-15) growth plan.
The first of these is an enhanced positioning for the agency, wherein the focus is on multiple areas of ‘strategic communications and engagement’, serving as trusted advisors to business leaders, marketers and communicators.
As part of industry-leading focus on talent development, MSLGroup India will expand and launch a series of initiatives in areas such as learning and people development, mobility and international experiences, and career development planning.
Keeping strategic consultancy approach at the core, the firm is working to expand its teams, develop new working models and ensure this consultative approach is at the heart of all our activities.
Another area of focus is the social hive, content and creative services across India. MSLGroup India already has more than 80 staff focused full-time on these areas. The firm will further invest in ensuring these offerings become even more integrated and are part of all its client programmes.
MSLGroup India is seeking greater integration with Publicis Groupe and already has teams working closely with Publicis Groupe sister agencies on more than 25 clients.
This apart, the agency is also focussing on infrastructure and technology enhancements. As part of this initiative, the firm has set up its Mumbai office, the first of several new office locations in India. The new office will seat the existing 225 staff in Mumbai and provide room for expansion. Hanmer MSL and 20:20 MSL Mumbai teams will relocate to this space.
