WE Communications to merge with Avian Media
There was a market buzz since 2016 that Avian Media was WE’s preferred choice for an India expansion
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WE Communications (WE) today announced a strategic investment in award-winning Indian integrated consultancy, Avian Media, and its sister public affairs consultancy, Chase. WE Communications India will merge with Avian and will now be called Avian WE. Chase will remain a separate consultancy owned by Avian WE and will retain its name.
“By joining forces with Avian Media, another like-minded independent, we can continue to put our clients at the center of everything we do. Our investment immediately extends the client capabilities we offer and creates opportunities for future services expansion, supercharging our regional and global network,” said Melissa Waggener Zorkin, CEO of WE Communications.
Waggener Zorkin said that Avian WE will continue to focus on sectors like tech, healthcare and consumer ( WE's strengths) as well as continue to work with Avian's exisiting client base.
Key senior management in Avian WE includes Manash Neog who continues to lead the public affairs subsidiary Chase, while Neha Mehrotra will now run Avian WE PR nationally. Carolyn Camoens, who will continue as WE’s senior vice president of Southeast Asia, based in Mumbai said that the two teams go well together and there is no conflict or overlap or redundancy in the respective company portfolios.
The combined agency boasts over 160 employees. “We are excited about this partnership. Both entities share a common entrepreneurial culture and a philosophy of working in partnership with our clients to build long-term relationships, and a culture that places great emphasis on our people. I am very excited about what we can achieve together,” said Executive Chairman, Nikhil Khanna, Avian Media.
In addition to expanding its regional and global footprint, WE is also growing its signature intellectual capital, Brands in Motion, to include India. Brands in Motion examines the movement of sectors and brands inspired by, or driven by, technology. “The merger between Avian into WE represents a huge opportunity for us to accelerate our expansion into new sectors and markets within the region. With the increased scale of the combined business, we can deepen our specialist capabilities, particularly in the areas of our power sectors Technology, Health, and Consumer and provide our team with greater development opportunities,” said co-managing Partner and Group CEO of Avian WE India, Nitin Mantri.
Providing both corporate and brand positioning counsel and public affairs capabilities through its subsidiary Chase, the award-winning consultancy specialises in delivering integrated campaigns to serve both foreign brands and India’s most innovative global and local brands. Avian WE clients in India include Airbnb, Airbus, Bloomberg, Dell, MasterCard, Qualcomm, Sony and TripAdvisor.
“By joining forces with Avian Media, another like-minded independent, we can continue to put our clients at the center of everything we do. Our investment immediately extends the client capabilities we offer and creates opportunities for future services expansion, supercharging our regional and global network,” said Melissa Waggener Zorkin, CEO of WE Communications.
Waggener Zorkin said that Avian WE will continue to focus on sectors like tech, healthcare and consumer ( WE's strengths) as well as continue to work with Avian's exisiting client base.
Key senior management in Avian WE includes Manash Neog who continues to lead the public affairs subsidiary Chase, while Neha Mehrotra will now run Avian WE PR nationally. Carolyn Camoens, who will continue as WE’s senior vice president of Southeast Asia, based in Mumbai said that the two teams go well together and there is no conflict or overlap or redundancy in the respective company portfolios.
The combined agency boasts over 160 employees. “We are excited about this partnership. Both entities share a common entrepreneurial culture and a philosophy of working in partnership with our clients to build long-term relationships, and a culture that places great emphasis on our people. I am very excited about what we can achieve together,” said Executive Chairman, Nikhil Khanna, Avian Media.
In addition to expanding its regional and global footprint, WE is also growing its signature intellectual capital, Brands in Motion, to include India. Brands in Motion examines the movement of sectors and brands inspired by, or driven by, technology. “The merger between Avian into WE represents a huge opportunity for us to accelerate our expansion into new sectors and markets within the region. With the increased scale of the combined business, we can deepen our specialist capabilities, particularly in the areas of our power sectors Technology, Health, and Consumer and provide our team with greater development opportunities,” said co-managing Partner and Group CEO of Avian WE India, Nitin Mantri.
Providing both corporate and brand positioning counsel and public affairs capabilities through its subsidiary Chase, the award-winning consultancy specialises in delivering integrated campaigns to serve both foreign brands and India’s most innovative global and local brands. Avian WE clients in India include Airbnb, Airbus, Bloomberg, Dell, MasterCard, Qualcomm, Sony and TripAdvisor.
