e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

e4m by exchange4media Staff
Published: Jun 24, 2017 8:35 AM  | 1 min read
e4mrecap: The Week That Was
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The week from June19–23started with a spotlight on the growth of in-cinema ads, but quickly shifted focus on some of the most exciting happenings from the Cannes Lions International Festival of Creativity 2017. With each day revealing shortlists and winners, India’s metal tally is only growing bigger. However, it isn’t all about the metals at Cannes Lions 2017. Breakthrough events, discussions and more happened on the sidelines of the festival.





Here’s a recap:





In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report



http://www.exchange4media.com/spotlight/in-cinema-ads-grew-at-25-in-2016-20-average-growth-rate-over-3-yrsreport_69286.html



Cannes Lions 2017: Winners in five categories announced, India bags 3 Gold, 2 Silver, 2 Bronze



http://www.exchange4media.com/canneslions2017/cannes-lions-2017winners-in-five-categories-announced-india-bags-3-gold-2-silver-2-bronze_69318.html



Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24



http://www.exchange4media.com/advertising/cannes-lions-2017india-wins-1-silver-in-innovation-2-in-direct-to-take-metals-tally-to-24-_69335.html



Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32



http://www.exchange4media.com/advertising/cannes-lions-2017india-bags-3-silver-lions-and-5-bronze-lions-on-day-4;-metal-tally-stands-at-32_69355.html



Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session



http://www.exchange4media.com/advertising/cannes-lions-2017content-is-king.-context-is-king-kong-says-josy-paul-on-sharetheload-@warc-session_69385.html

Published On: Jun 24, 2017 8:35 AM 
Tags Ad spend Cinema Cannes lions 2017 E4mrecap Metal Tally Cannes lions international festival of creativity 2017

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