cinema
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
e4m Staff Aug 28, 2024 1:06 PM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
How brands can maximise impact with the year’s most thrilling cricket lineup
NATIVE CONTENT Aug 6, 2024 10:58 AM
Ishan Chatterjee had been with YouTube for the last 13 years. He last served as Director for YouTube India
e4m Staff Aug 1, 2024 12:10 PM
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
e4m Staff Jul 31, 2024 4:37 PM
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
e4m Staff Jul 24, 2024 12:44 PM
With 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment
NATIVE CONTENT Jul 24, 2024 12:37 PM
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
e4m Staff Jul 23, 2024 2:26 PM
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY
e4m Staff Jul 16, 2024 6:37 PM
The coverage will be available across the Sports18 Network and for free on JioCinema
e4m Staff Jul 12, 2024 3:54 PM
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Sonam Saini Jul 5, 2024 10:47 AM
The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads directly from viewers' brains
e4m Staff Jun 27, 2024 4:20 PM
Industry veterans Vani Tripathi Tikoo, Anshu Khanna and chef-fluencer Suvir Saran spoke at IPRCCC
e4m Staff Jun 20, 2024 7:01 PM
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
e4m Staff Jun 10, 2024 4:05 PM
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
e4m Staff May 30, 2024 11:22 AM
The evening will feature a line-up of performances by popular personalities in the Tamil entertainment industry
e4m Staff May 28, 2024 11:21 AM
The event was inaugurated by the Prime Minister of Mauritius Shri Pravind Kumar Jugnauth
e4m Staff May 13, 2024 1:49 PM
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
Aditi Gupta May 6, 2024 8:22 AM
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
e4m Staff Apr 25, 2024 9:22 AM
The digital platform has released two teasers on social media hinting at an ad-free plan
e4m Staff Apr 23, 2024 8:42 AM
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
e4m Staff Apr 16, 2024 4:01 PM
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Shantanu David Apr 11, 2024 8:44 AM
Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs
e4m Staff Mar 28, 2024 7:05 PM
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
Shantanu David Mar 26, 2024 8:45 AM
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
e4m Staff Mar 21, 2024 10:33 AM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Shantanu David Mar 21, 2024 9:03 AM
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Aditi Gupta Mar 20, 2024 9:06 AM
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
e4m Staff Mar 18, 2024 3:52 PM
The regulations aim for a more efficient, transparent, and inclusive film certification process, supporting the continued growth and success of Indian cinema
e4m Staff Mar 16, 2024 1:48 PM
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Sonam Saini Mar 13, 2024 4:36 PM
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
e4m Staff Mar 12, 2024 6:06 PM
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
Kanchan Srivastava Mar 1, 2024 8:25 AM
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
e4m Staff Feb 16, 2024 9:10 AM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
The caravan, which has travelled to top Indian cities has featured several prominent advertisers who spoke about their experiences with TATA IPL on JioCinema last year
e4m Staff Feb 15, 2024 1:41 PM
Passive no more: How CTV is changing at-home entertainment for viewers and advertisers
NATIVE CONTENT Feb 15, 2024 11:18 AM
The packages and offerings have been designed to help advertisers across the board, irrespective of objective, category, and scale of business
e4m Staff Feb 13, 2024 12:49 PM
TVS Eurogrip is presenting the play along game for the India – England series
e4m Staff Feb 12, 2024 4:19 PM
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Sonam Saini Feb 9, 2024 8:59 AM
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
Tanzila Shaikh Jan 29, 2024 8:55 AM
Juhi Ravindranath has 25 years of experience of working at broadcasting companies like Star India, NDTV and Turner International
e4m Staff Jan 16, 2024 11:41 AM
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years
Sonam Saini Jan 16, 2024 8:34 AM
