Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

by exchange4media Staff
Published: Sep 18, 2021 9:10 AM | 1 min read

From decoding the slew of high-level exits at dentsu to reporting the developments around Zee’s boardroom battle, exchange4media, as always, was the first to bring all news that matters. We also unveiled the the GroupM INCA – e4m India Influencer Marketing report on Friday.

As the weeks comes to a wrap, we share with you some of these stories to catch up.

Rs 900 cr to be spent on Influencer Marketing: INCA-e4m report

https://www.exchange4media.com/marketing-news/influencer-marketing-will-be-rs-900cr-market-in-india-by-the-end-of-2021-report-115740.html

Newspaper circulation revenue reaches 80-90% of pre Covid levels this fiscal

https://www.exchange4media.com/media-print-news/newspaper-circulation-revenue-reaches-80-90-of-pre-covid-levels-this-fiscal-115699.html

Dentsu India now under direct charge of Peter Huijboom and Ashish Bhasin

https://www.exchange4media.com/advertising-news/dentsu-india-now-under-direct-charge-of-peter-huijboom-and-ashish-bhasin-115695.html

ZEEL boardroom battle: Punit Goenka gets support from minority shareholders at AGM

https://www.exchange4media.com/media-tv-news/zeel-boardroom-battle-punit-goenka-gets-support-from-minority-shareholders-at-agm-115669.html

Punit Goenka assures of ‘business as usual’ after Invesco move on board reconstitution

https://www.exchange4media.com/media-tv-news/punit-goenka-assures-of-business-as-usual-after-invesco-move-on-board-reconstitution-115641.html

Is merging of agencies behind the exits at dentsu?