The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
‘I would re-dedicate myself to work for consumers, environment & making a difference’
Digital has made media planning more exciting: Prasanth Kumar, GroupM
IPL 2022: Why BCCI should thank PE funds
https://www.exchange4media.com/ipl-news/ipl-2022-why-bcci-should-thank-private-equities-119568.html
Why connected TV is the next big thing in digital advertising
We are focused on expanding within India & abroad: Sriram Iyer, Metropolis Healthcare
Necessary to keep a check on mergers & acquisitions in media sector: TRAI
Nostalgia, technology & double dose of Salman: The making of Pepsi’s summer campaign
Viacom18 launches sports channel Sports18
How Web 3.0 can be a game-changer for advertisers
'Will Akshay's possible association with pan masala cause a dent in his brand persona?
