Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
A range of innovative brand-led content launched to offer cricket fans unique and differentiated experiences
The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch
Star Sports 1 English emerged as the leader across all English channels
The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing
Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing
In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it
Glance users can watch videos, including candid behind-the-scenes shows with the Delhi Capitals, clips of funny moments with their players, scenes from the locker room and more
Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property
Industry insiders remain unimpressed with most of the TV ads running during IPL 2022
The 21-year-old cricketer is member of the Rajasthan Royals squad at the 2022 Indian Premier League
Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
We bring you a roundup of the news that made headlines this past week
The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season
With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby
Schneider Electric will work with Rajasthan Royals to find ways of making the game of cricket more sustainable
The partnership aims to support environment-friendly practices in agriculture and raise awareness
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score
The council found that the promo glorifies violation of traffic rules
The locker room with ‘Home of the Titans’ room in the metaverse will give an insight into the team and its values
The idea behind the new mobile plan is to onboard customers who don't want to buy a full-year subscription
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
The brand will sponsor the team’s headgear with its logos on the side and back
The ad has been conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra
The campaign features newcomers like Yashasvi Jaiswal, Ruturaj Gaikwad, Avesh Khan, Umran Malik and Ravisrinivasan Sai Kishore
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
Experts say the non-exclusive digital rights will be the game-changer as it will encourage more bidders to throw their hats in the auction ring
The multimedia campaign includes commercials on TV, digital, and social media platforms
We bring you a roundup of the news that made headlines this past week
The campaign brings both food delivery and Instamart services under a single thematic campaign for the first time
TVCs featuring the actor will be a part of the ongoing IPL’s campaign
The cricket board has done away with the option of composite bid this time
Launches TVC to mark 5th year of association
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022
Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season
Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts
The brand has joined hands with the team as Associate Partner
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
The ad will see comedian Kiku Sharda in a funny avatar