The week saw the downward revision of the Pitch Madison Report, attributed to a drop in television Adex. exchange4media also broke exclusive stories about WPP deciding to set up a dedicated division for Pepsico and Disney-Star merged entity calling for media pitch said to be worth around Rs 350-400 crore.
Read on for some of the interesting stories that we did through the week:
Disney-Star merged entity calls for media pitch
WPP to set up dedicated division for PepsiCo
Downward revision of Pitch Madison Report attributed to drop in TV Adex, post NTO
TRAI moves SC against TDSAT order on landing page
Balaji Telefilms Group CEO Sunil Lulla quits
Essence’s Kyoko Matsushita elevated as Global Chief Executive
Titan elevates Ankit Kasliwal as Head of Marketing, Fragrance & Personal Care
PM Modi reveals never-before-seen side on Man Vs Wild with Bear Grylls
