Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges
We bring you a roundup of the news that made headlines this past week
At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact
Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%
The launch of the report will be followed by talks featuring industry leaders like Uday Shankar, Vikram Sakhuja, Apurva Purohit, Ajit Varghese, Avinash Pandey & Lara Balsara
Sam Balsara, Chairman and MD of Madison World, spoke about the challenges posed by Covid on businesses and AdEx at the unveiling of the Pitch Madison Advertising Mid-Year Report 2020
The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19
According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1