Recap: The Week That Was

We list a few important stories that you may have missed in the week gone by

e4m by exchange4media Staff
Published: Mar 3, 2018 8:53 AM  | 1 min read
  • e4m Twitter
The past week has seen some interesting events, the passing of Bollywood icon Sridevi sent shock waves through the industry and threw the media in a frenzy, with some saying it brought out the very worst of Indian reporting. The festival of Holi served as a creative catalyst for many brands as they engaged consumers with special offers to set the festive mood. This week also brought to the forefront the infamous Nirav Modi scam and its effects on those who endorsed the brand. Also this week, Reed Hastings, CEO of Netflix laid out his plans and vision for the company’s future in India, and Dentsu Impact appointed Aditya Kilpady as its National Planning Director.

http://www.exchange4media.com/marketing/sridevis-death-should-brands-skip-news-channels-that-sensationalise-content_88677.html

http://www.exchange4media.com/advertising/brands-in-holi-day-mood_88671.html

http://www.exchange4media.com/digital/next-100-million-subscribers-for-the-company-will-come-from-india-reed-hastings-ceo-netflix_88644.html

http://www.exchange4media.com/marketing/dentsu-impact-welcomes-aditya-kilpady-as-national-planning-director_88669.html
Published On: Mar 3, 2018 8:53 AM 
Tags Aditya kilpady Dentsu impact Holi Netflix Reed hastings Sridevi Nirav modi

Featured

Latest