abheek-biswas

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024

e4m Staff Feb 9, 2024 8:53 AM

Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape

e4m Desk Mar 2, 2022 2:52 PM

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM