The association with the cricketer resonates perfectly with Usha’s ‘play’ ethos, which is aimed at promoting an active and healthy lifestyle amongst audiences, the company said
Happyness.me conducted the flagship Happyness Assessment at ABP Network, enabling the management to dive deep into the key drivers of happiness at the workplace
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead
The opinion in the industry is that both have little to lose as consumers are far away from the boardroom drama and a strong brand will continue to grow