Abhishek Madhavan, SVP, Growth and Marketing at MPL, said that the gaming platform plans to take its user base beyond 10 crore from the current 7 crore+
The digital content company will be in charge of conceptualizing, creating and amplifying content for the e-Sports platform’s digital presence
Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels
As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool