Skoda Auto Volkswagen India ad expenses down by 31%
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
ad-expenditure
Will FMCG brands pump in more AdEx to cash in on festive mood?
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
HUL posts 11% jump in Q1 profit
The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021