Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

e4m Staff Sep 27, 2023 5:13 PM

While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM

The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021

exchange4media Staff Jul 20, 2022 10:10 AM