Godrej & Boyce's digital ad spend has doubled to 40% in 3 years: Mehernosh Pithawalla Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead Kanchan Srivastava Nov 18, 2022 9:03 AM
How growth of D2C brands is boosting e-commerce ad spends in India Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India Kanchan Srivastava Feb 28, 2022 8:44 AM
‘We can see Union Budget 2021 as a beginning of OOH and radio industry recovery’ Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole Noel Dsouza Feb 2, 2021 8:40 AM