Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May