The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
Dentsu Creative India has conceived the new campaign
The dispute rose from the default of Aditya Birla Finance's Rs 150 crore loan to Essel Group's Siti Networks where Zee stood as guarantor
The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’ is by Dentsu Creative India