Date-wise News
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
e4m Staff Feb 15, 2024 6:01 PM
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore
e4m Staff Feb 15, 2024 5:59 PM
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
e4m Staff Feb 15, 2024 5:48 PM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
e4m Staff Feb 15, 2024 5:43 PM
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
e4m Staff Feb 15, 2024 5:11 PM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
e4m Staff Feb 15, 2024 4:31 PM
#VibeHai campaign will be leveraged across social & digital platforms
e4m Staff Feb 15, 2024 4:09 PM
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
e4m Staff Feb 15, 2024 2:43 PM
The multivitamin brand has collaborated with Tamannaah Bhatia for its freshly launched campaign #MyHeartLovesDiataalD.
e4m Staff Feb 15, 2024 2:21 PM
Tehseen Zaidi, the winner of the ‘Emerging Leader in Corp Comm’ title shares her experience at the e4m Women Achievers’ Awards 2023
Ritika Upmanyu Feb 15, 2024 2:21 PM
The brand won 1 gold and 3 silver and 2 bronze metals across categories for their outstanding work
e4m Staff Feb 15, 2024 1:48 PM
The caravan, which has travelled to top Indian cities has featured several prominent advertisers who spoke about their experiences with TATA IPL on JioCinema last year
e4m Staff Feb 15, 2024 1:41 PM
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
e4m Staff Feb 15, 2024 12:52 PM
The campaign film is meant to strengthen Traya's presence in the Hindi-speaking market
e4m Staff Feb 15, 2024 12:22 PM
Passive no more: How CTV is changing at-home entertainment for viewers and advertisers
NATIVE CONTENT Feb 15, 2024 11:18 AM
Pallavi Bahuguna holds a wealth of experience, having served in key roles with marquee organizations and agencies
e4m Staff Feb 15, 2024 10:55 AM
Through this initiative, consumers can experience the transformation and savour the taste of Basmati Rice first-hand
e4m Staff Feb 15, 2024 10:40 AM
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Sohini Ganguly Feb 15, 2024 8:56 AM
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
e4m Staff Feb 15, 2024 8:51 AM
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Aditi Gupta Feb 15, 2024 8:40 AM
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
Kanchan Srivastava Feb 15, 2024 8:36 AM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
