Cricket, elections to help TV AdEx grow 8% in 2024
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Date-wise News
At 13%, OOH trumps TV & Print AdEx growth rate in 2023
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Radio to maintain 12% growth in 2024, thanks to elections
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore
Digital projected to grow 17% in 2024
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
Cinema advertising projected to surge 35% in 2024
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Print media clocks 4% AdEx growth in ‘23, to reach 7% in ‘24
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
B. Ramanathan to return to Ogilvy India as Chief Client Officer
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
India’s total AdEx expected to grow at 12.2% in 2024: PMAR
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Ranveer Singh vibes to Yashraj Mukhate's beats in new Tic Tac campaign
#VibeHai campaign will be leveraged across social & digital platforms
India Daily Live News appoints Jitender Kumar as a Chief Revenue Officer-Ad Sales
Jitender Kumar was earlier with NDTV Group
Curativity appoints Aarti Srinivasan and Neha M Dhanani to leadership team
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
Tamannaah Bhatia teams up with DiataalD
The multivitamin brand has collaborated with Tamannaah Bhatia for its freshly launched campaign #MyHeartLovesDiataalD.
The welcoming nature of PR and Comms industry is motivating: Tehseen Zaidi
Tehseen Zaidi, the winner of the ‘Emerging Leader in Corp Comm’ title shares her experience at the e4m Women Achievers’ Awards 2023
Asian Paints wins 6 metals at Indian Marketing Awards 2023
The brand won 1 gold and 3 silver and 2 bronze metals across categories for their outstanding work
JioCinema executes cross-country roadshow showcasing advertising offerings for IPL 2024
The caravan, which has travelled to top Indian cities has featured several prominent advertisers who spoke about their experiences with TATA IPL on JioCinema last year
Aditya Birla Finance teams up with KL Rahul
Dentsu Creative India has conceived the new campaign
Future Generali India Life Insurance takes the quirky route to talk about tax saving
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Bridgestone India appoints Hiroshi Yoshizane as MD
Hiroshi Yoshizane will succeed Stefano Sanchini
Rajkumar Rao talks about holistic hair health in new Traya ad
The campaign film is meant to strengthen Traya's presence in the Hindi-speaking market
CARS24 appoints Arpit Srivastava as Head of Brand
Arpit Srivastava has been with CARS24 since 2022
e4m Podcast shines the spotlight on trailblazers: Tune in Now!
Listen to brand executives sharing their marketing secrets
The big screen is no longer passive. How to drive engagement on the big screen?
Passive no more: How CTV is changing at-home entertainment for viewers and advertisers
MSL hires Pallavi Bahuguna as Senior Vice President and Head of North Operations
Pallavi Bahuguna holds a wealth of experience, having served in key roles with marquee organizations and agencies
India Gate boosts Basmati experience with farm-to-fork VR zone
Through this initiative, consumers can experience the transformation and savour the taste of Basmati Rice first-hand
Paid search leads in auto sector’s digital AdEx
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Pitch Madison Advertising Report 2024 to be unveiled today
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
Our digital mix is around 60% of total media spend: Coca-Cola
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
LS polls: Who will bag BJP’s coveted media account?
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
Sun TV PAT up 5% in Q3 FY24
The revenues were up 3.3% at Rs 885 crore
Human + Machine: A CMO’s vision for 2024 & beyond
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends