According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising
The campaign has been conceptualized by The Womb