At the Q4 FY22 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that a recent hike in advertising rates, effective this April, will further help them ramp up the revenue
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue
Most of the top-rated shows on Star’s Marathi GEC are adaptations of the network’s popular Hindi or other language shows
The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players