Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja jain Jun 15, 2026 5:11 PM

Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies accordingly

Shantanu David Oct 30, 2023 9:02 AM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers

Kanchan Srivastava May 15, 2023 8:24 AM