Date-wise News

Prior to PTI, he worked with Hindustan Times for more than a decade

e4m Desk May 15, 2023 7:11 PM

According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16

e4m Desk May 15, 2023 7:00 PM

The winning ads also embody the key trends which set apart the most effective ads

e4m Desk May 15, 2023 6:50 PM

The ads went live across television, print, OOH, and social media on May 15

e4m Desk May 15, 2023 6:00 PM

The hyperlocal campaign has been conceptualised by McCann Worldgroup Bangalore

e4m Desk May 15, 2023 5:56 PM

As the Bollywood actor turns 56, we look at some of her popular campaigns

Tanya Dwivedi May 15, 2023 5:40 PM

Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and more

Aditi Gupta May 15, 2023 5:32 PM

The association with the sportsman will help amplify the message of quality sleep to a wider audience

e4m Desk May 15, 2023 4:53 PM

Convergent Finance LLP advised funds have invested Rs 400 crores in the sportswear and athleisure solutions platform

e4m Desk May 15, 2023 4:48 PM

The network says that strong contributions from its recent acquisitions led to the boost in Q1 revenue despite slow organic growth

e4m Desk May 15, 2023 4:36 PM

Atul Ahluwalia, Founding Partner at First Partners, opens up about his award-winning campaigns, lessons from his professional journey and his association with PRCAI

Shrabasti Mallik May 15, 2023 4:17 PM

The ad film captures the mother-child bond and their unconditional love for each other

e4m Desk May 15, 2023 3:08 PM

The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message

e4m Desk May 15, 2023 2:32 PM

He joins after a 20 year-stint at Wipro Ltd

e4m Desk May 15, 2023 2:09 PM

The brand has also brought on board Sakshi Chavan, an International Gold Medalist in 100m running

e4m Desk May 15, 2023 1:46 PM

Keusgen will report to Snap’s APAC President Ajit Mohan

e4m Desk May 15, 2023 1:39 PM

The event, held in Bengaluru, witnessed the unveiling of Sportstar's new look

e4m Desk May 15, 2023 1:10 PM

Atul Sharma re-elected as President; to be supported by Kunal Kishore, Vineet Handa and four EXCOM National Chairs

e4m Desk May 15, 2023 12:35 PM

As per reports, the team will have 3 members - two IT ministry officials and a legal expert

e4m Desk May 15, 2023 12:00 PM

While Danish Khan will serve as Business Head for Sony LIV and Studio NEXT, Neeraj Vyas will oversee SPNI's Hindi language entertainment as Business Head for SET, SAB, PAL, and Hindi Movies

e4m Desk May 15, 2023 11:30 AM

Prior to this, he worked with Media Mantra as Account Director

e4m Desk May 15, 2023 11:09 AM

Bose Awasthi, Chief Marketing Officer at Marico Limited, tells us about Bhatt taking over the lush legacy of Vidya Balan as the brand ambassador of Nihar Shanti Amla Hair Oil

Tanzila Shaikh May 15, 2023 10:33 AM

The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions

Tanya Dwivedi May 15, 2023 9:19 AM

The new Mother's Day video pays testament to the strongest 'bandhan' in the world

e4m Desk May 15, 2023 9:12 AM

McCann WorldGroup, MullenLowe Lintas and Wunderman Thompson are back in the festival

e4m Desk May 15, 2023 8:54 AM

Experts to deliberate on the evolving OOH ecosystem, the challenges & opportunities and road ahead on May 17

e4m Desk May 15, 2023 8:54 AM

Narasimhan, the VP & Head, Marketing and Communications, S Asia, Mastercard, shares what it means to be a mother and a committed professional

Aditi Gupta May 15, 2023 8:31 AM

Das was previously the General Manager of Prestige at Pernod Ricard India

e4m Desk May 15, 2023 8:30 AM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers

Kanchan Srivastava May 15, 2023 8:24 AM

In the 8th edition of BW Disrupt YEA, BW Businessworld honours 15 young entrepreneurs and enterprises at the peak of their game

e4m Desk May 15, 2023 8:23 AM