The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6
The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers
This association aims to draw attention to the day-to-day struggles of small businesses, who often face tremendous challenges in scaling up, the company said