Reliance Jewels spotlights MP-inspired collection in film for Akshaya Tritiya
The film has been conceptualised by Team Scarecrow M&C Saatchi
akshaya-tritiya
Candere by Kalyan Jewellers launches Akshaya Tritiya campaign #NayiShuruaatHeereKeSaath
The campaign went live on 22nd March and will continue until 23rd April
Reliance Jewels trolled for ‘no bindi’ ad
The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens