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Why MS Dhoni is the star of the ad pitch this IPL season

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Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

Kent ad fiasco: A cautionary tale for advertisers in Covid times?

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Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM