Date-wise News

The duties were awarded without the conventional multi-agency pitch

e4m Desk Oct 12, 2020 7:37 PM

Those who have approached the court includes Aamir Khan, Shah Rukh Khan, Salman Khan, Karan Johar, Aditya Chopra, Farhan Akhtar

e4m Desk Oct 12, 2020 7:16 PM

Sanjog Gupta, Executive Vice President of Star TV Network, will be heading the sports division now

Sonam Saini Oct 12, 2020 5:59 PM

Prior to joining SPN, Mangla was working with Star India as VP, Head-Hotstar & Disney Entertainment Impact revenue

e4m Desk Oct 12, 2020 5:47 PM

IAA will identify the most viewed ads in India in 2019, provide technical insights and recommendations, and help disseminate the findings to the advertising industry

e4m Desk Oct 12, 2020 4:56 PM

The agency will be responsible for the integrated creative, digital strategy, and overall media buying and planning for both offline and online mediums

e4m Desk Oct 12, 2020 4:08 PM

In this new role, Awasthi will oversee the planning, implementation, and development of stories and projects in multiple formats for the organisation

e4m Desk Oct 12, 2020 4:06 PM

The deal licensing aims at helping original creators of music earn fair remuneration for their work with the well-deserved royalties

e4m Desk Oct 12, 2020 3:45 PM

The new pact with NH Studioz is in line with Chingari’s efforts to collaborate with multiple entertainment platforms

e4m Desk Oct 12, 2020 3:34 PM

Five original tracks by top Bollywood singers like Shreya Ghoshal, Babul Supriyo, Amit Mishra, Ankit Tiwari and Bhoomi Trivedi, will be launched starting mid-October

e4m Desk Oct 12, 2020 3:20 PM

The deal announced today gives ComediHa! worldwide distribution rights to five of Productions Casablanca’s series

e4m Desk Oct 12, 2020 2:58 PM

The new CMS will be built to enable personalized content recommendations and delivery for boosting viewer engagement and maximizing the value of subscription-based revenue

e4m Desk Oct 12, 2020 2:57 PM

Under the campaign, Rare Planet plans to spread awareness around how the idol that we choose can bring happiness to the karigars

e4m Desk Oct 12, 2020 2:26 PM

Menghani has led content creation and brand partnerships for networks like Viacom 18, Times Network, Disney Bindass, Reliance Broadcast Network Ltd, Network 18, and 9XM amongst a few

e4m Desk Oct 12, 2020 1:52 PM

The three weeks-long campaign is live across mediums

e4m Desk Oct 12, 2020 1:46 PM

Steedman steps down as executive director and chief operating officer with the holding company

e4m Desk Oct 12, 2020 1:20 PM

The new products include Bajaj Allianz General Insurance’s Family Healthcare Insurance and Pocket Insurance (Credit linked Health plan & Group Guard Insurance)

e4m Desk Oct 12, 2020 12:42 PM

The anthem is a music video aimed at spreading the message about maintaining hygiene

e4m Desk Oct 12, 2020 12:41 PM

Mirum will also focus on lead generation and lead nurturing for the client

e4m Desk Oct 12, 2020 11:44 AM

As per media reports, Khan has commented on the recent TRP controversy in the latest episode of Bigg Boss 14

e4m Desk Oct 12, 2020 11:32 AM

Abraham will be reporting to Ankhi Das, Public Policy Director, Facebook-India, South and Central Asia

e4m Desk Oct 12, 2020 11:17 AM

ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

e4m Desk Oct 12, 2020 10:59 AM

Guest Column: Pawan Sarda, Group CMO, Future Group, writes on the TRP controversy

Pawan Sarda Oct 12, 2020 10:51 AM

The agency will handle the jewellery brand’s media planning, media activation and content innovation in India

e4m Desk Oct 12, 2020 10:30 AM

In a conversation with exchange4media, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, ZEEL, speaks about the refreshed identity, positioning and content slate planned for &Pictures

Sonam Saini Oct 12, 2020 9:47 AM

The group apprised the commission about Google Play Store imposing the billing system on Indian developers and charging 30% commission on the sale of digital goods and services through the platform

e4m Desk Oct 12, 2020 9:46 AM

The BARC CEO has issued a letter saying, the measurement body continues to strengthen its vigilance mechanism and leverage data science to ensure the audience estimates reflect actual viewership

e4m Desk Oct 12, 2020 9:33 AM

Guest Column: Mehta, former president of Editors Guild of India & ex-member of Press Council of India, writes how the recent TRP scam is affecting the credibility of the news business

Alok Mehta Oct 12, 2020 9:32 AM

Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

Whether it was the landing page issue, TV 9’s "unusual" rise in ratings or the most recent TRP scam, there have been several occasions this year when BARC found itself in a tight spot

e4m Desk Oct 12, 2020 9:15 AM

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

Shashi Tharoor-led IT panel may also take up the issue after MP Karti Chidambaran wrote to the Standing Committee, raising concerns about the 'legitimacy and reliability' of the TRP system

e4m Desk Oct 12, 2020 9:11 AM

As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

e4m Desk Oct 12, 2020 9:07 AM

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM