Old pals CEAT and Royal Enfield celebrate their long-standing friendship
The brands came together for a social media campaign on Friendship Day
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‘No matter how you divide the demographics, IPL is a universal medium’
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
CEAT showcases ‘IN control Moments’ during IPL
The digital campaign celebrates outstanding achievements of players at IPL 2020
CEAT releases new SecuraDrive TVC with Aamir Khan
The second advertisement will also continue to air during the IPL season
CEAT signs Aamir Khan as brand ambassador
The actor has been roped in for a two-year deal and will feature in two commercials during the course of the IPL 2020