The new normal of smartphone industry has set in with hybrid channel becoming a reality. The channel will grow complimenting online & offline strategy of brands
SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists
Company announces its first Indian Snap Games partner - Moonfrog Labs - who is creating an exclusive, custom-made version of popular board game Ludo Club
The campaign raised awareness for Nokia 7.2 and Nokia 6.2 by using proprietary, location-based, intelligence solution and Xaxis Places
While Jabir Merchant will be Chief Digital Officer – Sales, Maharsh Shah has been appointed as Creative Producer – Fiction
The two brands come together for the fourth season running
#TheItGirl campaign aims at combating beauty cyberbullying, which occurs when someone is bullied about their appearance via negative or abusive comments on social media
The flagship property Abki Baar Kiska Bihar will bring together top newsmakers for debates, discussions and interviews
The programme aims to spread the message of kindness amongst half a million teens and young adults
The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office
Foster is a former CEO of IMAX Entertainment and Senior Executive Vice President of IMAX Corporation
The agency aims to launch and amplify the overall digital presence comprising communication, social media and PR strategies for the new haircare brand
The second advertisement will also continue to air during the IPL season
The agency will promote Mint’s latest campaign ‘Growth Is On’
Hansa Research has said that the suit has been filed in the city civil court, the matter is now sub-judice and will be heard in November
The new packaging and branding are part of the company's efforts to connect with their customers
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga
The report by PricewaterhouseCoopers says that subscription video on demand will be the prime driver of revenue, increasing at a 30.7% CAGR from US$708mn in 2019 to US$2.7bn in 2024
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements
In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively
Though the alliance, Meghbela Broadband will empower consumers with easy access to ZEE5 through its Android Box
The account was won following a multi-agency pitch
The digital film titled ‘Nip in the Bud' has been launched to mark the anniversary of the #MeToo movement
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season
Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the judgement is pronounced in November, because whoever loses the case will go to the Supreme Court
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions
Today's session will shed light on how the electronics market changed in the post-COVID environment, especially for the FMCD segment
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences
Industry leaders along with Jury Chair Dr. R S Sodhi, Managing Director, AMUL, came together under one virtual roof to select the best outcome-driven content marketing campaigns