The show is currently leading the pack of non-fiction studio content in the Hindi GEC space with way higher ratings and audience reach
In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format
The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market
The channel has also announced the launch of its new show 'Anupamaa'