anurag-kumar

'New identity tells people that Tata Play is a holistic content distribution platform’

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Tata Play chief communications officer Anurag Kumar talks about the rationale behind the new brand identity and the expansion plans of the company going forward

Javed Farooqui Feb 3, 2022 9:02 AM

Tata Sky marks launch of new brand purpose statement with social media campaign

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The campaign ‘Har Ghar Ki Khidki’ has been designed and executed by its digital marketing agency Chimp&z Inc

exchange4media Staff Mar 15, 2021 10:32 AM

'We believe in emotional power of entertainment as it helps people to enjoy better life'

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Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

Tata Sky celebrates World Television Day with new campaign

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#YahaSabDekha features internet sensation Yashraj Mukhate and has garnered over 2.6 Million video views

exchange4media Staff Nov 23, 2020 11:23 AM

With TV & OTT together, overall content viewership has increased: Anurag Kumar, Tata Sky

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Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

Tata Sky’s Family Day campaign celebrates joy of togetherness

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The digital campaign by Chimp&z Inc was further executed on Tata Sky’s social media handles with activities on Twitter, Instagram and Facebook

exchange4media Staff May 16, 2020 9:45 AM

Applying & adapting time-tested marketing theories in the times of COVID

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Guest Column: Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic will test marketers’ resilience and adaptability

Anurag Kumar May 7, 2020 8:53 AM