Palia assigned expanded mandate as Head – SVoD & International Business, Viacom18 Digital Ventures; Ailawadi elevated to Business Head – Youth, Music and English Entertainment
Sharda Ratnam appointed Brand Acquisitions, Partnerships & Sales Revenue Head; Shuvendu Basu Chief named Human Resource Officer and Raaj Rahhi is International Acquisitions & Relations Head
Archetype has partnered with Morneau Shepell to offer the LifeWorks Employee Assistance Programme
The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19
The company is launching a major advertising campaign featuring Irani with a tagline 'Connection Dil Se'
Dhawan will be offering strategic advice to Moglix as the organization looks to scale globally
According to financial data accessed by business intelligence platform Tofler, Vivo's net loss widened to Rs 348.94 cr, compared to Rs 18.94 cr in the previous fiscal
The JV will use various online and offline tools to create content and build communities, by engaging audiences with a superlative user experience
A series of initiatives will focus on encouraging informed and healthy conversations between candidates, political parties, citizens, media, and society
Rathi has rich branded content experience with media houses including the Times Group, NDTV and Zee Group
The first application is now live in Instagram Reels’ recommendation system
Tarun Garg, Director of Sales, Marketing & Service - Hyundai Motor India Limited, shares his insights on key trends in consumer behaviour, transition towards cleaner mobility and future expectations
Glucovita Bolts Lemony is a revolutionary product, rich in Vitamin C that helps boost immunity along with providing instant energy in a tasty, easy-to-carry format.
This lineup will ensure that viewers stay up-to-date with the latest news and developments from across both the States
Fi is looking for 21 'CBOs' through this campaign, each of whom will be paid to fix their broken relationship with money
The campaign urges consumers to choose certainty with guaranteed solutions when it comes to taking decisions regarding life’s big goals like retirement plan, children’s education & securing future
The agency will be responsible for driving digital marketing communications, strategic planning of the digital campaigns, and creative thinking for sub-brands Youva and HQ
The brand offers a daily clear, matte look by virtue of its promise to absorb excess oil and prevent oily skin-related problems
Pardeep Kaur from Mansa secured the place of first runner-up and Jasbir Kaur took away the second runner up title
The elections are to be held on 8 April 2021
The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April
The alliance will amplify Rizzle's efforts to recognize and empower women across various walks of life
The film reiterates the brand's core purpose of propagating ‘Goodness Inside’ in products and actions
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media
The 10-part series of the new season captures the reunion of the Pujari family
Shah comes to Network from Chimp&ZInc, where he was responsible for the P&L of their India business
Brar has previously held senior leadership positions across sales, network, and marketing functions at Maruti Suzuki, Volkswagen, General Motors & Nissan
The campaign ‘Har Ghar Ki Khidki’ has been designed and executed by its digital marketing agency Chimp&z Inc
The network has signed an exclusive multi-year TV and digital broadcast deal with the tournament
The official broadcaster has roped in Kamla Pasand and Frooti
The Standing Committee on Information Technology headed by Congress MP Shashi Tharoor has also stated that they expect the ministry to launch an awareness campaign with regard to these rules
Women Achievers Series: Madhavi Jha, Director, Communications, Boeing India, talks about her professional journey, views on gender equality, pay gaps and more
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
The company intends to use the proceeds of the initial $2 million investment by BCI to build out its Indian operations including distribution contracts, ad sales, content licensing & branding efforts
In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets
The network is also planning a massive opening for the show through 360 degree marketing initiatives both in AP/TS
While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined
Total income almost halved to Rs 11.98 crore from Rs 26.49 crore
Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC