Ashok Cherian to join TikTok India as Head of Marketing
Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment
ashok-cherian
'Adaptations are smart originals because Indian audiences haven't seen them'
Applause Entertainment’s Head of Content Deepak Segal and Head of Revenue & Marketing Ashok Cherian reveal why synergy between creative and marketing teams is crucial for great content