This campaign will include e-certified virtual sessions which will aim to guide employees to make their own cup of Barista-style coffee at home
Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment
The short, quirky film by Lowe Lintas showcases everything that Gen-Z is doing to keep up with their friends, family and followers during this Q-time
Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral
Under this initiative, the company will contribute ₹500 to the PM Cares fund for each story of contribution that a consumer shares on the AO Smith Cares portal
As part of the initiative, a video has been released by the app where seven Likee creators from different parts of the country came together to talk about their mothers
The campaign was conceptualised and executed by WATConsult
The #IAmEnough campaign has been conceptualized by Momspresso
In the past two months, there have been over 20 million tweets about nurses
This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19
The brand took a creative leap and found an innovative way to pay tribute to nurses who have redefined what it means to be a 'hero'
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
The report further says - the overall Sports Sponsorship market in India has crossed the mark of Rs 9,000 crore for the first time
Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most
ZEE5 has also appointed Jayesh Easwaramony as Consultant for Ad:Tech and Dhruvadeep Roy as Director Product – AdTech
The account will be serviced out of the agency’s Delhi office
Oommen has been associated with Myntra for the past seven years
Goswami has been appointed as Global Head of Customer and International, Wealth and Personal Banking at HSBC
As part of the initiative along with Project India, 10,000 khakhi coloured kits have been given to the Mumbai Police too
The entire TVC was made indoors by a production team of two and with remote technical support
Saldanha, Director, Corporate Communications - South Asia at Wunderman Thompson, talks about her journey, female leadership, as well as challenges and opportunities in times of COVID-19
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees
Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future
Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis
Zarin Daruwala, CEO of Standard Chartered Bank, will discuss 'Leadership in the time of COVID-19: Response and Implications for Banks'
While some regional newspapers saw a hike in total readership, others witnessed growth in average issue readership. Some popular brands from across the country saw a growth in both TR and AIR
In this edition of our series Beating All Odds, Anil Dua, Executive Director and Group CEO, DishTV India Limited, speaks to Neeta Nair on how the brand is dealing with the lockdown
Nick Lawson will succeed him as global CEO, effective 1 July 2020
The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution