attention-metrics

Teads announces release of attention metrics in Teads Ad Manager

Teads?blur=25

The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said

exchange4media Staff Jun 23, 2023 4:00 PM

‘Attention metrics identify higher-value ad inventory, improve campaign effectiveness'

Yan Liu?blur=25

Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM