Teads announces release of attention metrics in Teads Ad Manager The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said e4m Desk Jun 23, 2023 4:00 PM
‘Attention metrics identify higher-value ad inventory, improve campaign effectiveness' Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem Simran Sabherwal Mar 18, 2021 8:40 AM