The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said
Speaking to a news outlet at Cannes Lions 2023, Read spoke about where the ad dollars are moving and allayed fears about an AI takeover in the industry
Stuart Bowden, Global Chief Strategy & Product Officer, Wavemaker, spoke to e4m at Cannes Lions on the focus on consumer journey, his take on analytics and the agency’s India team
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more