audience-engagement

Prime Video and Amazon MX Player integration expands ad inventory for brands

Amazon MX Player and Prime Video Join Forces to Boost Ad Reach?blur=25

The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers

e4m Staff Jul 17, 2026 11:43 AM

Z Sports Achieves 300 Million Unique Viewers Amid FIFA World Cup Surge

Z Sports Achieves 300 Million Unique Viewers Amid FIFA World Cup Surge?blur=25

The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022

e4m Staff Jun 30, 2026 6:09 PM

India Today Influence Boosts Brand Engagement with Instagram Power

India Today Influence Boosts Brand Engagement with Instagram Power?blur=25

India Today Influence is the influencer marketing arm of the India Today Group

e4m Staff Jun 18, 2026 9:26 AM

TATA IPL 2026 Achieves Record 1.2 Billion Viewers, JioStar Reports

TATA IPL 2026 Achieves Record 1.2 Billion Viewers, JioStar Reports?blur=25

Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth

e4m Staff Jun 17, 2026 10:11 AM

The Hindu Group named Champion Publisher of Year 2020: WAN-IFRA

The Hindu Group - WanIFRA?blur=25

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

exchange4media Staff Mar 4, 2021 12:21 PM