According to BARC data provided by Star Sports, the match had 4.9 million AMA among M15+ AB Urban. It reached 73 million viewers in 2+ U+R category on an absolute basis
As per the weekly data, Sun TV emerged as the top channel across genres, followed by Star Maa on the second spot and Star Plus on the third
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
NBF says the blackout of data is causing heavy losses to organisations that may start affecting livelihoods of those employed with them