beauty-brands

The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting

e4m Staff Jan 9, 2026 11:50 AM

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Nilanjana Basu Sep 29, 2023 8:40 AM