Date-wise News
Findings reveal crucial factors that include streamlined messaging, brand clarity, wide shots and human connection to convey successful storytelling
e4m Staff Sep 29, 2023 4:15 PM
Says ISA's endeavour this year would be take forward efforts in the area of digital measurement
e4m Staff Sep 29, 2023 4:11 PM
The one-hour show is scheduled for launch on 2nd October, 2023, and will air on weeknights at 7 p.m. on CNN-News18 and its YouTube platform
e4m Staff Sep 29, 2023 3:52 PM
The court reportedly issued the order in response to a plea by Star India Pvt Ltd and Novi Digital Entertainment Pvt Ltd, which operates Disney+ Hotstar
e4m Staff Sep 29, 2023 3:07 PM
The e4m-Samsung Ads CTV Roundtable saw industry experts deliberate on the increasing CTV viewership, India’s share in streaming content and more
e4m Staff Sep 29, 2023 2:08 PM
Partha Sinha, President, Response, BCCL, has been elected ASCI Vice Chairman, and Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Ltd., appointed Honorary Treasurer
e4m Staff Sep 29, 2023 1:17 PM
The fitness icon has launched an exciting campaign #PerformanceHiPehchaan
e4m Staff Sep 29, 2023 12:28 PM
Kumar was heading regional entertainment (Kannada and Marathi clusters)
Sonam Saini Sep 29, 2023 12:21 PM
He comes with a decade of experience across sports sponsorships and marketing
e4m Staff Sep 29, 2023 11:31 AM
According to the company, it is the first regional FM network to mark its presence on WhatsApp Channels
e4m Staff Sep 29, 2023 10:33 AM
As per Kantar BrandZ report, India’s top 75 brands have a combined brand value of $379 billion
e4m Staff Sep 29, 2023 9:56 AM
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Kanchan Srivastava Sep 29, 2023 8:42 AM
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Nilanjana Basu Sep 29, 2023 8:40 AM
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
e4m Staff Sep 29, 2023 8:27 AM
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
Ritika Raj Sep 29, 2023 8:06 AM
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
