Star Vijay to launch Bigg Boss Tamil Season 7 on Oct 1
The channel has onboarded 11 sponsors
Date-wise News
Teads and Ipsos partner on global AI-driven analysis
Findings reveal crucial factors that include streamlined messaging, brand clarity, wide shots and human connection to convey successful storytelling
Sunil Kataria re-elected as ISA Chairman
Says ISA's endeavour this year would be take forward efforts in the area of digital measurement
Rahul Shivshankar to host CNN-News18’s new show The Hard Facts
The one-hour show is scheduled for launch on 2nd October, 2023, and will air on weeknights at 7 p.m. on CNN-News18 and its YouTube platform
Court restrains rogue websites from streaming ICC Cricket World Cup
The court reportedly issued the order in response to a plea by Star India Pvt Ltd and Novi Digital Entertainment Pvt Ltd, which operates Disney+ Hotstar
e4m-Samsung Ads CTV Roundtable: Industry heads discuss leveraging the power of screen
The e4m-Samsung Ads CTV Roundtable saw industry experts deliberate on the increasing CTV viewership, India’s share in streaming content and more
Smita Murarka joins Deloitte as Director
Murarka was earlier CMO at Duroflex
Saugata Gupta named ASCI Chairman
Partha Sinha, President, Response, BCCL, has been elected ASCI Vice Chairman, and Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Ltd., appointed Honorary Treasurer
BigMuscles Nutrition signs Hardik Pandya as ambassador
The fitness icon has launched an exciting campaign #PerformanceHiPehchaan
Ravish Kumar bids adieu to Viacom18 after 12-year stint
Kumar was heading regional entertainment (Kannada and Marathi clusters)
Divyanshu Singh elevated as COO of JSW Sports
He comes with a decade of experience across sports sponsorships and marketing
Radio Mango is now on WhatsApp Channels
According to the company, it is the first regional FM network to mark its presence on WhatsApp Channels
Indian brands resilient during global slowdown: Kantar
As per Kantar BrandZ report, India’s top 75 brands have a combined brand value of $379 billion
‘Made for Ad’ sites gobbling up big chunk of digital ad spends: Is there a way out?
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Festive flavours: Greater focus on online audience, say retailers & beauty brands
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
If you're not in the experience business, you're not in business: Ravi Santhanam, HDFC
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
'Legacy-building is not a privilege meant for a few, but a journey open to all'
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
Consumer durables advertising on TV grew 2.5X in H1
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print