Lodestar UM wins BMW India’s integrated media mandate
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
bmw-india
Pallavi Singh joins Hero MotoCorp as Head - Digital & Customer Services
She was earlier Marketing Director at BMW India
Car manufacturers spent over Rs 3400 crore on advertising in FY21
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
How mobile has become the marketer’s resilient channel
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth