bmw-india

Lodestar UM wins BMW India’s integrated media mandate

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The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch

exchange4media Staff Nov 16, 2022 2:46 PM

Pallavi Singh joins Hero MotoCorp as Head - Digital & Customer Services

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She was earlier Marketing Director at BMW India

exchange4media Staff Apr 26, 2022 3:51 PM

Car manufacturers spent over Rs 3400 crore on advertising in FY21

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The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

How mobile has become the marketer’s resilient channel

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Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM