Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained manner
Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony
The key offerings include brand name on the platform signage, colour scheme of the platform, wrapping/painting on seating benches, branding on the fence of the potted plants, etc.
The agency is headquartered in Thane and will offer digital marketing, audience perception management, influencer marketing and brand activation services
This will bring new investments into the sector, particularly in emerging areas like OTT, said Madhavan while speaking at the 11th CII-Big Picture Summit
Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace
The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
Tushar Vyas, President – Growth and Transformation, GroupM South Asia, talks about what WPP Commerce has in store for the industry, the role of commerce and more