DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
TRAI said it is aware that prices of some of the channels announced by broadcasters are unsustainable as these are not demand driven prices and are against the interest of consumers
Consumers may eventually have to fork out more money for popular channels; experts think this could push some TV households to shift completely to the OTT side
The MRP of popular channels has been kept higher than the old cap of Rs 19
Pulling channels out of bouquets and selling them on à la carte is not a viable option, considering the dual revenue model that most broadcasters have, say some
The channel has a bouquet of offerings including Chhithi Aaye Hai, patriotic movie line-ups along with the World Television Premiere of Army Ki Jung on August 15